It was just like running a business. Im talking about sizing, materials, colors, etc. It was so difficult to sell. I would say, Save the product because you never know when somebody in your neighborhood is going to be robbed. Id bring that up, the fear factor. Andrew: Ive been looking at some of your ads because people still post them online as I think I might have sent to you or to Debbie. So I went out to this place called Makena, the town. Instead of trying to tell you what a great product the MagicStat Thermostat is, were going to tear it apart unmercilessly. And then you go into, When we first saw the MagicStat, we took one look at the name and said yuck. And you just keep going from there. Andrew: I find the reason an origin story mattersI try to get my interviewees to tell itit gets the person whos listening to care about the person whos going to be talking about selling and explaining, that if we dont care about them, were not going to care about what they say. He saw my ads and he says, I want to find out what the real secret is.. How Drip started as a widget and was acquired by Leadpages for a Building a $200k/mo digital marketing agency from the ground (using How to grow your audience (Using an Ambassador Program). ", "I've learned copywriting from big giants such as AWAI, Dan Lok, RMCB, Ramit Sethi, and Agora but I can effortlessly say Carmine has the wisest and most precise course on copywriting. Joe: The other thing I was going to say too was that you want to create curiosity. And some customers told Sugarman theyd cut the ad out and filed it away ready for when they needed it exactly as predicted. They used his EXACT design and copy style to grab his attention. You delivered. I remember what I was going to tell you. I had to fill that one page and I only had like a couple days to do it. This gets the customer in the headspace of acceptance which is exactly where you want them when you tell them to buy later on. Andrew: Joe, Ive been doing these ads for a company called Toptal for a long time? Joe: Handbook, Im sorry. People get kind of hooked. From the start of Bidens presidency until July 2022, the economy averaged a net increase of 553,000 jobs per month. All components used in the Midex system are of aerospace quality and of such high reliability that they pass the military standard. Each month youll receive tax-ready financials that give you a snapshot of the financial health of your business and make filing taxes a breeze. His books include AdWeek Copywriting Manual, Triggers, and Success Forces.. Instead, Joe, he did 20 interviews, then 30 interviews looking for the perfect developer to hire for his company. Ive got to start my own company. He did. Nowhere else can you get this offer except for Toptal.com/Mixergy. But how would you understand that people were intimidated by installing a thermostat? Finally he said, You know? Position the product youre advertising around a bigger idea or concept. The more honest you are, the more happy people will be to deal with you. The first sentence of the copy should be short and brief and everything but should lead you to the second sentence and the third sentence and the fourth sentence. See more ideas about print ads, copywriting ads, ads. The total combined net worth of this years billionaires is $8 trillion, down from $8.7 trillion in 2020. Copy that sells a winning concept will originate from a powerhouse brand strategy. Joe: Yeah. Id like to try it. In 1971, after six years of running his own ad agency, he saw micro-electronics as an exciting opportunity and formed a company to market the world's first pocket calculator through direct marketingall from the basement of his home in Northbrook, IL. But you were basically taking a position saying, Heres the team thats going to win. But anyway, then I get a call from the manufacturer and they say, Joe, I want to let you know that from now on, Honeywell has bought our company for millions of dollars and I just wanted to thank you for all the help. I look at that and I say, What the hell? I said, How can I spend an hour talking about storytelling? So, I started looking over some of the ads that I had written and my goodness, most of those ads were fabulous successes. Think about the rhythm of your sentences. For more on this, take a look at the Hierarchy Lens from our unique quality assurance methodology, the 13 Lenses. Your copy should be organised in a logical order. Thats the way it goes. Forbes Publishes 34th Annual List Of Global Billionaires He sends me the pair. Andrew: Oh, maybe Im misreading it. Why did we get off of those? This is such a great opportunity. Im the founder of Mixergy.com, where Ive interviewed over a thousand entrepreneurs about how they built their businesses. He came to my seminar and he studied. Joe: Yeah, you cant do that because Im always on the go. Burt Sugarman net worth: Burt Sugarman is an American television producer who has a net worth of $25 million. Burt Sugarman is a true legend in the world of TV entertainment. Is it Top Talent or Top. Andrew: If I take an envelope, write my address on the to line, put a stamp on it and then put that in another envelope and mail it to you, youll use my envelope to send me that card. Youre probably expecting our typical sales pitch, but get ready for a shock. But not everything could be a winner. All of the elements within an ad, whether its direct mail, a landing page, or other material, is to get the customer to read the first sentence. Like Discords lovely and lyrical homepage copy: Your copy should be compelling. If you buy this right now, instead of paying $100, your cost would only be $50. I want to find out how he did this, how he built up his business. What IP addresses does Joesugarman.net resolve to? How Zee Ali went from selling cigarettes in the hood of Chicago to selling LeadPages founder on why you should be embarrassed by your first launch, How a list nerd grew Ranker.com to 27,000,000 monthly visitors. The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters. Not the ion generatorlet me talk about something else. We were in those publications. But, yours was by far the best of all. Then, alongside the customer knowledge he had, he would be able to come up with a winning sales concept. WebBurt Sugarman's net worth is $25 million. Ive built that up so weve sold 20 million pair. Actually, Joe, as I do my ad, can you pay attention and then rip into me afterwards as to what I could have done better? However, when a customer is experiencing turmoil, they will seek a fix and be more likely to purchase a product or service which does so. It was just a pair of sunglasses. Ill tell you more about them later. Joesugarman.net resolves to the IP addresses 208.113.203.40. Use simple language so your reader isnt forced to pause whilst they try to read a four-syllable word they rarely use. Isnt it JoeSugarman.com. Joe Joe: Ill give them one. With that being said, here are the main takeaways from todays article: Reach out to me if you need a copywriter for hire to help you with your next project as well. Youd be perfect for that shoot. She said, Okay. The first will help you hire your next great developer. Joe Rogan on where Tucker Carlson should go next: "He's really designed for the internet. Youve got to have a signature of the customer. I said, Wait a second. If somebody you dislike offers something thats too irresistible, its hard to say no. Your email address will not be published. And thats exactly what your product does: it solves a problem. Andrew: Which of your ads were you proudest of that looking back, you feel like, This is the one that I would like to be remembered for?. Sugarman would spend days poring over a product and its components. The part that Im amazed at is that you would come up with this creative way to poke people to get their attention with this offer that I dont know where it comes from. The average person isnt thinking about stopping a problem that might happen in the future, anyways. If that person happens to take off because theyre sick or they have other projects they want to do, you have zero bookkeepers. Ive got an idea. Is that why its effective? The decrease in his net worth is primarily due to his recent divorce. Italy can make you think of pizza, pasta, and soccer. I started the interview with a story and then I look down at the time and I say, Im two minutes into this interview already and all I did was talk. Giants general manager Joe Schoen decided to trade up Thursday night during Round 1 of the 2023 NFL Draft. If you can align ads with these primal feelings and desires, youll have no shortage of success as a writer. Oh, one last thing before we goGoogle, they hired me. Joe Ive got another house up for sale. Joe Sugarman Another thing too that was interesting too, I used to give seminars for several years. We established a sales volume. If anyone out there is listening and wants to try Toptal instead of doing all these interviews and hire the best of the best, go to Toptal.com. You wasted my time to read that ad, but I want you to know how compelling that copy was. So I really appreciated that. He is considered as a true legend in the field of TV entertainment. So this book, it goes into the all the various points. Welcome, robot overlords: The best AI tools for copywriting in 2023, Copy By Committee: why the world would be a better place without it. Andrew: I hit the mute button and I sneezed. Joseph Sugarman is Chairman of JS&A Group, Inc., BluBlocker Corporation, DelStar Publishing and President of a bio-tech company, Stem Cell Products, LLCall based in Las Vegas, Nevada. Its called Toptal.com/Mixergy and the second one is a company that will do your books for you. This whole interview is sponsored by two great companies. You can bring in greed. Thats a great name if you understand how its spelled. She says, Yeah, the Japanese want to sell. She says, I cant begin to tell you how Im impressed with your service and how good you are and how nicely you handled my request. So she says, Please let me know if theres any way I can help you. I said, We were going to come to Maui to do a shoot. Its called Bench. Its a long story, but Ive got thousands of these cards left. : Annual: $25 000 000 Monthly: $2083333,33 Weekly: $480769,23 Daily: $68493,15 Thats the case with BluBlocker. Andrew: Its called Toptal. Joe: At the height, of course, we were selling 300,000 pair a month. Well, with this new infomercial, we were selling 300,000 pair in one month. He then spent over three years in Germany where he served with the Army Intelligence Service and later with the CIA.
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